Digital technology leader, Samsung Electronics, today announced the launch of its new, interactive and intuitive Smart TV models – its flagship LED ES8000 and ES7500 series and the Plasma E8000 series in the Indian market. Samsung’s Smart Interaction technology provides Smart TV users with a new, more natural option for controlling and interacting with the TV. Samsung’s new Voice Control, Motion Control, and Face Recognition commands advance the user experience in a competitive TV market that values ease, convenience and choice. Users can turn the TV on or off, activate selected apps or search for and select content in the web browser—all without touching the remote. The Samsung 2012 Smart television series feature a built-in camera that recognizes movement in the foreground, as well as microphones that recognize voice. The Samsung Smart televisions, including LED and Plasma models, are priced in the range between Rs.37,700 to Rs.2,73,000.
As the Smart TV platform of choice, Samsung provides consumers access to the widest variety of premium content available, with over 1,500 apps offered worldwide. In 2012, Samsung is taking content one step further and evolving the way consumers discover and access apps — through a new Smart Hub that features a simpler, more personalized UI in Full HD. Samsung’s Smart TVs also provide a much faster Smart TV experience powered by a new dual-core processor. Further, Samsung’s AllShare Play, the essential tie between Samsung’s products, content and services allows content to be pushed or pulled—regardless of the user’s location—from device to device and device to cloud for limitless sharing. AllShare Play enables consumers to push content manually to the cloud or pull the content directly from their Smart TV or other mobile devices.
Further, Samsung has strengthened its Smart TV content experience through the introduction of new exclusive services. The first-of-their kind services allow for easier content sharing among families across TVs and a number of connected personal devices.
- Family Story allows users to share photos, post messages and chat in real time with family and friends.
- Fitness allows consumers to access exercise content and track progress both on the TV and on the go.
- ‘Kids’ offers a wealth of kid-friendly content that kids can access and parents can control and monitor.
Finally, Samsung’s Evolution Kit will allow consumers to easily and cost-effectively enjoy the latest technology services on their TV. With a simple slot-in at the back of select 2012 Samsung Smart TV models, consumers can keep pace with rapid advancements in both TV hardware and software, without having the need to purchase a new set every other year. The ‘ES series’ of Samsung Slim LED televisions use edge-lit LED technology and offers high contrast and brightness with a Dynamic Contrast ratio of 3.5 million:1, are ultra-slim, consume 40 percent less power and have excellent durability.
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