Delhi, 14th November, 2011: Underlining its commitment to its Indian consumers, Nokia today announced the launch of the much awaited Nokia Lumia family of smartphones based on Windows Phone in the country. The Nokia Lumia 800 and Nokia Lumia 710 will be available in select retail stores across key cities and towns in mid-December. This announcement follows close on the heels of the global unveiling of the devices last month at Nokia World, the company’s annual event for customers, partners and developers. Both devices will be available for pre-order starting early December.
Nokia Lumia 800
Nokia Lumia 800 features head-turning design, vivid colors (cyan, magenta and black) and the best social and Internet performance, with one-touch social network access, easy grouping of contacts, integrated communication threads and Internet Explorer 9. It features a 3.7 inch AMOLED ClearBlack curved display blending seamlessly into the reduced body design, and a 1.4 GHz processor with hardware acceleration and a graphics processor. The Nokia Lumia 800 contains an instant-share camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for storing images and music.
Nokia Lumia 710
Nokia Lumia 710 can be personalized with exchangeable back covers and thousands of apps to bring the Lumia experience to more people around the world. The Nokia Lumia 710 is designed for instant social & image sharing, and the best browsing experience with IE9. It is available in black and white with black, white, cyan, fuchsia and yellow back covers. With the same 1.4 GHz processor, hardware acceleration and graphics processor as the Nokia Lumia 800, the Nokia Lumia 710 delivers high performance at an affordable price.
Both device includes Nokia Drive, with free, turn-by-turn navigation and dedicated in-car-user-interface; and Nokia Music introducing MixRadio, a free, global, mobile music-streaming application that delivers hundreds of channels of locally-relevant music.
Speaking at the launch, D Shivakumar, Managing Director, Nokia India, said, “Our announcement today demonstrates remarkable progress that we have made as a company against our new strategy announced in February 2011. It signals our intent and agility. It also reflects our commitment to the Indian consumers in bringing to them our latest in smartphones. Over the past few months, we have been gearing up the ecosystem for the Nokia Lumia family in India and today we have in place strong operator partnerships, an all-new retail look and a ready developer ecosystem delivering rich content to make the Nokia Lumia experience a truly amazing one for Indian consumers.”
“Consumer research shows that Nokia Lumia offers the only truly differentiated experience in smartphones and we are enhancing that with signature Nokia capabilities. The Lumia family, on the back of strong Symbian enhancements in Belle, positions us strongly to consolidate our lead in the Indian smartphone market,” he further added.
Also present at the launch, Bhaskar Pramanik, Chairman, Microsoft India, said, “We are very excited about the unveiling of the first Windows Phone based Nokia Lumia smartphones in India. They further strengthen the Windows Phone promise of making smartphones more people centric. The Nokia Lumia devices are a powerful combination of Microsoft and Nokia’s core assets and deliver new experiences through the integration of service assets across location, search, entertainment, social, advertising and commerce.”
Designed to make everyday moments more amazing, the Nokia Lumia smartphones deliver the best experience on the Windows Phone platform based on signature Nokia experiences optimized for Windows Phone. These include
- Superior Imaging and optics
- Nokia Maps & Drive, which delivers a full-fledged personal navigation device (PND) with free, turn-by-turn navigation voice guided navigation in 50 languages including Hindi and dedicated in-car-user-interface. Maps for 100 countries and 750 cities in India are available on Windows Phone Marketplace, free to download on Nokia Lumia devices only.
- Nokia Music and the all new MixRadio a free, global, mobile music-streaming application that delivers hundreds of channels of locally-relevant music. These services will be available in India in the first half of 2012.