Canadian smartphone maker Research In Motion on Wednesday launched its youth-oriented Curve 9220 in India.
Priced at Rs 10,990, the latest Curve is an affordable low-end smartphone targeted at young consumers as against the enterpriseBlackBerry consumers.
The Curve 9220 is a basic, entry-level BlackBerry phone, however it will have to compete against a number of feature-rich Android touch-phones already available in the market in the same price bracket.
But RIM officials are confident that Curve 9220′s user interface, the BBM advantage and longer battery life will attract the young buyers to this model. RIM does not have any immediate plan of bundling the handset with data plans from various telecom operators.
BlackBerry Curve 9220 features a 2.44-inch (320×240 pixels) TFT display with QWERTY keypad. Other specifications include a 2 megapixel camera, FM radio, Wi-Fi connectivity, expandable memory up to 32GB using a microSD card and a 2.44-inch QVGA display.